Friday Sep 05, 2025

Beyond Beef: Consumers, Lawmakers, and the Rise of Alternative Proteins

In this episode,  Madeline and Shay talk with industry professionals about alternative proteins — plant-based products, cultivated (lab-grown) meat. Joining the conversation  is Iowa Cattlemen's CEO discussing advocacy and the Meat Integrity Bill, an attorney sharing a longtime vegetarian’s perspective, and a plant-based R&D specialist explaining product development and consumer trends. The speakers will offer balanced viewpoints for anyone interested in how alternative proteins are reshaping food system

If you have any questions about  labeling, legislation, farmer and consumer concerns as well as nutritional issues surrounding alternative proteins, this episode is the right one for you. Our speakers will dive deep into these issues and provide information on resources for  you to learn  more about the topic.

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